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Agile Marketing with SAFe

65%
of marketers are adopting
Agile to manage changing priorities
52%
of B2B marketing teams
report using Agile ways of working
59%
of marketing departments plan to adopt
Agile within the next six months

Agile Training for Your Marketing Team

The Agile Marketing with SAFe course teaches marketing teams how to apply Lean, Agile, and SAFe practices and principles to their work. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Learning Goals:

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value
  • Use techniques for integrating marketing into an Agile Release Train
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

Take the Next Step with
SAFe for Marketing

Agile Rising’s private Agile Marketing with SAFe can help your marketing organization use Lean, Agile, and SAFe principles to improve the way they work and improve the flow of work within your organization. The course is also a great tool to help marketing teams align with existing software or product teams that have adopted Agile or SAFe practices.