Engaging Product Marketing to Drive Business Agility

Engaging Product Marketing to Drive Business Agility

When starting down the path of an Agile transformation, it is easy to focus all the attention and efforts on the technology group. While this is a logical place to start, it is important not to lose sight of the rest of the organization, and the impact and changes required from them to truly achieve business agility. In this talk from the 2020 SAFE Summit, Kenny Marks, Product Marketing Manager, and Chris Ruch, SPCT, detail the ongoing agile transformation at Emerson, with an emphasis on the challenges and impact felt outside of the technology organization, and how SAFe provided the framework to solve them.

Watch the Presentation